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Taco Bell India’s AI Music 'Blueprint': A Major Brand Builds Its Campaign on an Uncleared Future
This close-up photograph features a perfectly seared, overstuffed burrito resting on a rustic, reclaimed wooden table, with the seared branding "AI Music" clearly visible on the tortilla. I’ve been in the clearance business for many years now. I’ve seen some truly wild licensing scenarios, but I have never seen a major international brand publicly admit to such a serious legal risk as Taco Bell India did recently. If you are a clearance professional, a legal mind, or work in
Mac McIntosh
May 283 min read


TikTok's Music Madness: Is Your Company Being Led To Copyright Infringement?
Image: Person holding smart phone with Use Viral Song on screen. There's a persistent, and frankly risky, question echoing through the industry right now: Is TikTok actively allowing and encouraging brands to use its 'Personal Use' music library with unlicensed popular music? The short answer: Functionally, yes. Officially, absolutely not. Let's break down the reasons for this algorithmic game of hide and seek. The Two Libraries: Personal vs. Commercial To understand the prob
Mac McIntosh
May 273 min read
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