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Taco Bell India’s AI Music 'Blueprint': A Major Brand Builds Its Campaign on an Uncleared Future
This close-up photograph features a perfectly seared, overstuffed burrito resting on a rustic, reclaimed wooden table, with the seared branding "AI Music" clearly visible on the tortilla. I’ve been in the clearance business for many years now. I’ve seen some truly wild licensing scenarios, but I have never seen a major international brand publicly admit to such a serious legal risk as Taco Bell India did recently. If you are a clearance professional, a legal mind, or work in
Mac McIntosh
May 283 min read


TikTok's Music Madness: Is Your Company Being Led To Copyright Infringement?
Image: Person holding smart phone with Use Viral Song on screen. There's a persistent, and frankly risky, question echoing through the industry right now: Is TikTok actively allowing and encouraging brands to use its 'Personal Use' music library with unlicensed popular music? The short answer: Functionally, yes. Officially, absolutely not. Let's break down the reasons for this algorithmic game of hide and seek. The Two Libraries: Personal vs. Commercial To understand the prob
Mac McIntosh
May 273 min read


𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: How we helped The Glitch Economy resolve a YouTube copyright claim
Today, with our 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻, we want to share a mini case study regarding a 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁 𝗰𝗹𝗮𝗶𝗺 we helped them resolve. The channel is called 𝗧𝗵𝗲 𝗚𝗹𝗶𝘁𝗰𝗵 𝗘𝗰𝗼𝗻𝗼𝗺𝘆. It focuses on the fascinating world of internet history and niche business lore starting with a deep dive into the business case study of Yahoo’s acquisition of Tumblr. Because the channel relies on archival footage and specific audio to set the tone f
Mac McIntosh
Feb 22 min read


8 Things to Avoid in Music Clearance
Finding the perfect track for your project can be 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴, but it’s easy to make mistakes during the licensing process....
Mac McIntosh
Oct 24, 20241 min read


𝗜𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗙𝗮𝗺𝗶𝗹𝘆 Chronicles the Untold Stories of Four Esoteric Music Legends
Documentaries have the unique ability to unearth hidden gems of the past, and " Immediate Family " does just that by shedding light on...
Mac McIntosh
Dec 11, 20232 min read


𝗥𝗶𝘀𝗸 𝗼𝗳 𝗨𝘀𝗶𝗻𝗴 𝗖𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁𝗲𝗱 𝗠𝘂𝘀𝗶𝗰 𝗶𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗩𝗶𝗱𝗲𝗼𝘀
As a content creator on YouTube, it's likely that you've considered using music in your videos at some point. Whether it's to set the...
Mac McIntosh
Jan 5, 20232 min read


𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗠𝘂𝘀𝗶𝗰 𝗟𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗼𝗻 𝗠𝗼𝗱𝗲𝗿𝗻 𝗠𝘂𝘀𝗶𝗰
Music licensing may not be the first thing that comes to mind when you think about the music industry, but it plays a crucial role in...
Mac McIntosh
Jan 4, 20233 min read


𝗠𝘂𝘀𝗶𝗰 𝗟𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗳𝗼𝗿 𝗩𝗶𝗱𝗲𝗼 𝗚𝗮𝗺𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀: 𝗔 𝗚𝘂𝗶𝗱𝗲
As a video game developer, you know that music can be a crucial element in setting the tone and atmosphere for your game. But securing...
Mac McIntosh
Jan 4, 20232 min read


𝗠𝘂𝘀𝗶𝗰 𝗯𝘆 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗮𝗿𝘁𝗶𝘀𝘁𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝘁𝗼 𝗹𝗶𝗰𝗲𝗻𝘀𝗲
It's no secret that licensing music by well known artists can be expensive. That doesn't mean rights to the music are always out of reach...
Mac McIntosh
Jan 3, 20233 min read


Music Licensing Industry on the Verge of Massive Growth...
The music licensing industry is on the verge of experiencing massive growth in 2023. This can be attributed to a number of factors,...
Mac McIntosh
Jan 2, 20232 min read


Musiclerk Clip Licensing Checklist
Everything you you need to successfully license clips from films, tv, documentaries, podcasts and more for your project. List: Title of...
Mac McIntosh
Dec 5, 20221 min read


Moonfall soundtrack to be released early February
Thomas Wander & Harald Kloser (2012, The Day After Tomorrow, Midway, White House Down, Independence Day: Resurgence, 10,000 BC) to...
Mac McIntosh
Jan 21, 20222 min read


Shelter in Place soundtrack set for late January release
Zach Robinson (Cobra Kai) tapped as composer for the horror-thriller from 1091 Pictures. Soundtrack to release 1/21/2022. Film details:...
Mac McIntosh
Jan 4, 20221 min read


Disney+ Original to feature reimagined 'Doogie Howser' theme song
The 'Doogie Kamealoha' theme song will sound somewhat familiar to fans of it's 80's inspired TV series. Series details: Disney+ | 20th...
Mac McIntosh
Aug 4, 20211 min read


Walt Disney Records to release official Jungle Cruise soundtrack
The album will feature original music composed by James Newton Howard ( The Hunger Games, The Sixth Sense, King Kong, Maleficent,...
Mac McIntosh
Jul 29, 20212 min read


Woodstock 99: Peace Love and Rage (Review)
The upcoming documentary based on Woodstock 99 releases this Friday, July 23rd on HBO Max. Film details: Home Box Office (HBO) | Release...
Mac McIntosh
Jul 21, 20212 min read


New HAIM track to be featured in the upcoming Netflix film "The Last Letter From Your Lover"
"Cherry Flavored Stomach Ache" a new release by HAIM will be included in the film directed by Augustine Frizzell and starring Felicity...
Mac McIntosh
Jul 19, 20211 min read


Scott Pilgrim vs. The World - Original Soundtrack (Ramona Flowers Edition) - Vinyl LP to be released
The soundtrack vinyl LP will be released by ABKCO Music & Records on July 16th. Soundtrack details: Summary: The soundtrack features...
Mac McIntosh
Jul 14, 20211 min read


Gunpowder Milkshake original soundtrack to be released
Milan Records is set to release the soundtrack album for this Netflix original film on July 14th, 2021. Film details: Netflix | Release...
Mac McIntosh
Jul 12, 20212 min read


Fear Street Part Two: 1978 - Soundtrack to be released
The soundtrack will be released on July, 9th by Milan Records feat. Marco Beltrami and Brandon Roberts' original score. Film details:...
Mac McIntosh
Jul 8, 20211 min read
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