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Taco Bell India’s AI Music 'Blueprint': A Major Brand Builds Its Campaign on an Uncleared Future
This close-up photograph features a perfectly seared, overstuffed burrito resting on a rustic, reclaimed wooden table, with the seared branding "AI Music" clearly visible on the tortilla. I’ve been in the clearance business for many years now. I’ve seen some truly wild licensing scenarios, but I have never seen a major international brand publicly admit to such a serious legal risk as Taco Bell India did recently. If you are a clearance professional, a legal mind, or work in
Mac McIntosh
May 283 min read


TikTok's Music Madness: Is Your Company Being Led To Copyright Infringement?
Image: Person holding smart phone with Use Viral Song on screen. There's a persistent, and frankly risky, question echoing through the industry right now: Is TikTok actively allowing and encouraging brands to use its 'Personal Use' music library with unlicensed popular music? The short answer: Functionally, yes. Officially, absolutely not. Let's break down the reasons for this algorithmic game of hide and seek. The Two Libraries: Personal vs. Commercial To understand the prob
Mac McIntosh
May 273 min read


𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: How we helped The Glitch Economy resolve a YouTube copyright claim
Today, with our 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻, we want to share a mini case study regarding a 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁 𝗰𝗹𝗮𝗶𝗺 we helped them resolve. The channel is called 𝗧𝗵𝗲 𝗚𝗹𝗶𝘁𝗰𝗵 𝗘𝗰𝗼𝗻𝗼𝗺𝘆. It focuses on the fascinating world of internet history and niche business lore starting with a deep dive into the business case study of Yahoo’s acquisition of Tumblr. Because the channel relies on archival footage and specific audio to set the tone f
Mac McIntosh
Feb 22 min read


𝗥𝗶𝘀𝗸 𝗼𝗳 𝗨𝘀𝗶𝗻𝗴 𝗖𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁𝗲𝗱 𝗠𝘂𝘀𝗶𝗰 𝗶𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗩𝗶𝗱𝗲𝗼𝘀
As a content creator on YouTube, it's likely that you've considered using music in your videos at some point. Whether it's to set the...
Mac McIntosh
Jan 5, 20232 min read


𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗠𝘂𝘀𝗶𝗰 𝗟𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗼𝗻 𝗠𝗼𝗱𝗲𝗿𝗻 𝗠𝘂𝘀𝗶𝗰
Music licensing may not be the first thing that comes to mind when you think about the music industry, but it plays a crucial role in...
Mac McIntosh
Jan 4, 20233 min read


𝗠𝘂𝘀𝗶𝗰 𝗟𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗳𝗼𝗿 𝗩𝗶𝗱𝗲𝗼 𝗚𝗮𝗺𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀: 𝗔 𝗚𝘂𝗶𝗱𝗲
As a video game developer, you know that music can be a crucial element in setting the tone and atmosphere for your game. But securing...
Mac McIntosh
Jan 4, 20232 min read


𝗠𝘂𝘀𝗶𝗰 𝗯𝘆 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗮𝗿𝘁𝗶𝘀𝘁𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝘁𝗼 𝗹𝗶𝗰𝗲𝗻𝘀𝗲
It's no secret that licensing music by well known artists can be expensive. That doesn't mean rights to the music are always out of reach...
Mac McIntosh
Jan 3, 20233 min read


Music Licensing Industry on the Verge of Massive Growth...
The music licensing industry is on the verge of experiencing massive growth in 2023. This can be attributed to a number of factors,...
Mac McIntosh
Jan 2, 20232 min read
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